QVC chooses Enterprise sQ for its new Italian teleshopping channel

For its expansion in Italy, QVC selects Quantel servers for their speed and agility, integrating them into its new production and broadcast center in Milan. The system that will allow 400 hours to be stored in DVCPRO 100 HD will be completed with two eQ finishing systems with QColor.

The large multinational teleshopping channel QVC has chosen Quantel for its new broadcast and production center located in Milan from which it will provide service to its new channels in Italy. QVS has thus relied on the technology of the Enterprise sQ servers fully integrated with the QSAAM automation and media management solution developed at the QVS subsidiary in Japan. The integration is in the hands of TSL, a company that is preconfigured and testing the entire system in its offices in the United Kingdom before its move next October to the new QVC facilities.

The sQ servers, as the heart of the system, will allow up to 400 hours to be stored in DVCPRO HD 100 HD, and will support eleven Quantel sQ Cut and sQ Edit as well as two eQ finishing solutions with QColor for color grading in advanced post-production. Two Final Cut Pro editors will also be fully integrated into the installation workflow.
The system will be configured in three zones, ensuring total redundancy in daily operation 24/7, as well as the foreseeable increase in work in the flow taking into account possible future changes. The Quantum library will make all the material available to users for rapid reformatting, taking full advantage of Quantel's intelligent archiving technology.

QVC Italy is the third subsidiary of the multinational, after Japan and the United Kingdom, that will have Quantel technology. John O’Neill, vice president of engineering at QVC, stated that “one of the keys to the success of our business lies in working extremely quickly, efficiently and in an orderly manner. Enterprise sQ technology has already proven to be capable of offering speed, performance and agility in the workflow as we have seen in QVC's operations in Japan and the United Kingdom, becoming the natural choice for the new Italian company since we do not find it in the nothing on the market that lives up to its performance.”

Once broadcasts begin on QVC Italia next October, the first platform on which it will be distributed will be Telecom Italia's DTT, which currently has around eight million viewers.

Other articles on Quantel, QVC, SAM