TPA news debuts graphic image and decoration

TPA Noticias renews its image, completing the continuity image change that the Asturian network began last June. The set will be transformed chromatically to visually differentiate the character of the news.

TPA has renewed the graphic design and decoration of the information services starting tomorrow, Friday, September 25. The new set is developed in an environment where the news set is integrated with the writing area, conceived as a single space whose objective is to transmit transparency and modernity.

TPA Noticias 2 presents as a novelty the incorporation of a third presenter with the aim of energizing the rhythm of the space. The most original piece of the set is the presenters' table, where a straight line stands out, intended to symbolize strength and purity. In addition, its prominence is made evident by the LED lighting with color change. The connection between the set and the editorial office is resolved through a sloping glass wall that conveys depth to the space.

The use of cutting-edge audiovisual technology stands out. The space is transformed chromatically to visually differentiate the character of the news. The final result is a functional environment at the service of information.

New graphic design

The new graphic line of TPA Noticias completes the continuity image change that the chain began last June. It is a more technological design, which conveys greater sobriety, and whose objective is to give all the importance to the news. The proposal has two forms that coexist at a conceptual and aesthetic level, on the one hand the continuity part of the channel and on the other the channel identifiers, which are already shown on the channel.

For continuity, the TPA logo has been modified using rectangular planes that overlap and intersect. Starting from these plans, a system of rotating axes has been designed that serve as graphic support for labeling, making transitions and bringing an image to the screen.

Blues from the RTPA logo have been introduced to the color range. The application of colors on rotating planes involves a gradient and opacity that, when overlapping with each other, creates a more solid color. The change in typography lies in a more extended structure that makes reading easier.

The chain identifiers try to evoke feelings, emotions and sensations through contemplation and shots with very subtle movements, where elements and situations that evoke the origin of Asturias, its landscape, its climate and its orography will be seen.

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