Media Networks Latin America and Ross Video celebrates two decades of partnership

Media Networks Latin America Und Ross-Video reaffirm their strategic alliance after 20 years of collaboration.

Headquartered in Lima, Peru, Media Networks Latin America is an audiovisual content production and distribution company that has been using Ross solutions for two decades. The relationship between the two companies began with the purchase of a Synergy production switcher in 2000. Since then, Media Networks has remained loyal to Ross; in fact, it has recently renewed its capabilities with the purchase of several cutting-edge Ross solutions to improve workflow efficiency.

Miguel Orihuela, Media Networks Latin America’s chief technical officer, says the company has always “enjoyed” working with Ross tools, which “have played an increasingly important role” in its workflows. Some of its latest acquisitions have been six Ross XPression graphics systems to “increase our graphics power and improve usability”; Inception Social, Ross’ social media management solution; or the Hyperconverged Ultrix Acuity platform. “We were one of the first Ultrix Acuity customers in Latin America, but it wasn’t a complicated decision because the business case for the solution made so much sense. The integration and the versatility we get from Ross are both extremely powerful, simplifying our workflows and saving us time, effort and money. Many brands talk about interoperability, but as we increase our Ross footprint we are really beginning to see how much easier life can be when you’re dealing with one single ecosystem and topology. There is a great benefit to this, and although other companies claim to offer it, it’s not always guaranteed and the price point is often much higher,” Orihuela reflects.

Media Networks Latin America plans to continue to rely on Ross over the next few years, continuing a relationship that already spans more than two decades. Orihuela says: “Back in the early 2000s, products were not nearly so modular, and so if something stopped working you had to replace the whole product as opposed to just replacing a blade or a board. We’ve come a long way since then and there’s no doubt that products are more robust and easier to live with than before. One constant, however, has been the quality and responsiveness of the Ross sales team in the region – we’ve relied on their experience and expertise on many different occasions, and I think it’s important to say that they’ve always delivered.”