Matrox reimagines tech product showcases with VideoLab

VideoLab, a remote innovation lab designed to showcase the complete portfolio of Matrox encoders, decoders, IP KVMs, video walls, and software, is born.

Das VideoLab offers partners and customers live, interactive demonstrations of multi-channel capture, encoding, transmission, recording, scaling, switching, decoding, display, and control over standard Gigabit Ethernet (GbE) networks for a variety of AV-over-IP workflows.

The process is simple: VideoLab connects Matrox with its customers through “custom showcases” of single or multi-product demonstrations and open standards-based collaborative infrastructures that integrate Matrox technologies along with third-party products. Each showcase plays live AV-over-IP ecosystems capable of delivering multiple channels of “high quality, low latency, low bit rate” 4K and HD content over LAN, WAN and Internet.

Responding to the absence of trade shows

Das VideoLab demos, Matrox notes, serve to demonstrate how its product portfolio is suited to a wide variety of industries, including government, medical, utilities, security, crisis and emergency management, enterprise, and commercial, among others.

Jochen Köhl, sales and marketing director, Matrox Video Germany, gives a further clue that Videolab is designed in response to the “absence of in-person meetings and trade show events.” “The Matrox VideoLab provides us with a virtual platform to bring Matrox’s latest innovations and feature sets directly to our customers. The VideoLab helps bridge the distance gap by allowing us to provide highly personalized demonstrations, right down to the customers’ exact project requirements. Two-way-enabled communication also allows participants to ‘interact’ with the technology or ecosystem in real-time for the most seamless remote customer journey experience possible,” he adds.