JB&A becomes Brainstorm’s new distributor in the U.S. and Canada

Graphics solutions company العصف الذهني will multiply its reach in the United States and Canada thanks to a new distribution agreement signed with JB&A.

Part of the Exertis Group since December 2020, JB&A is a value-added distributor of broadcast, postproduction, and pro AV technologies for system integrators and B2B resellers in the United States and Canada. Headquartered in San Rafael, California, it has a significant presence in the broadcast, educational, government, houses of worship and corporate markets.

Its reach will considerably strengthen Brainstorm’s presence in these markets through its network of partners in the United States and Canada.

Edison PRO, first solution

العصف الذهني has assigned JB&A the distribution of Edison PRO, which will be launched soon. This solution seeks to “quickly” transform any presentation into a “fully immersive” experience using Augmented Reality (AR) و virtual environments.

Ruben Ruiz, EVP, Brainstorm, US & Canada, considers JB&A the ideal partner to strengthen its presence in the US and Canada: “JB&A provides a unique approach to product and service distribution, acting as a value-added distributor. They have been able to create best-of-breed product workflows at the distributor level with an extensive list of value-added channel partners, and we look forward to working with them to greatly expand Brainstorm’s footprint across North America.”

Jeff Burgess, CEO of JB&A, welcomes the Spanish firm, “We are delighted to add Brainstorm to our roster of channel partners. Virtual production and 3D graphics in AR/VR/XR are technology trends in high demand in the industry across a growing number of sectors, and Brainstorm’s best-in-class product range is an excellent fit at many different levels for many different use cases.”