Ofir Benovici becomes CEO of Zero Density

Zero Density, a company specialising in virtual production and graphics, has entered a new phase with the appointment of Ofir Benovici (formerly Vice President of Avid) as CEO.

Benovici’s appointment follows Zero Density’s significant business growth, which has been supported by an increased international presence, the recruitment of technical and commercial staff in key regions, and multiple partnerships with other leading names in the industry. Benovici will oversee the company’s product and commercial strategy, operations and geographic expansion. He will also manage the company’s portfolio as Zero Density moves into new vertical markets.

With 20 years of industry experience, Benovici is familiar with the full breadth of the broadcast market. His last position was vice president of product management at Avid, focusing on the company’s media and cloud business. Prior to that, Benovici worked for more than a decade as vice president of product management and marketing at Orad Hi Tec Systems.

Ofir Benovici, in his first statements as CEO of the company, acknowledges following Zero Density since its earliest days: “I’ve followed Zero Density since its establishment and witnessed its great success in recent years. I still remember the very first trade show Zero Density participated in, and I remember being blown away with the level of innovation and quality. Joining such a visionary and talented team makes me excited and humbled. I believe Zero Density’s cutting-edge products transform real-time production across industries and I am looking forward to boosting Zero Density’s growth, presence and influence further.”

Meanwhile, Kuban Altan, CEO of Zero Density, believes Benovici’s appointment comes at a crucial time for the company: “Whether it’s for a Hollywood blockbuster or an international sports tournament, the demand for realistic real-time graphics has never been higher. We’re determined to help bring the highest quality production to millions of viewers all around the world, and we are so pleased that Ofir agreed to join us in that mission. With his commercial and technical skills and diversified experience managing product lifecycles, we believe he’ll be the force that carries Zero Density into a new era.”